Allegiance Summit

Conference Agenda

Pre-Conference Training Wednesday, May 7
Session Title Start Time End Time Presenter/Panelist Description
ActiveSurvey Best Practices 7:45am 10:00am Kyle LaMalfa, Allegiance Discover how following best practices in survey creation, execution, evaluation and data presentation can improve your business overall. Learn the top 'do's' and 'don'ts' of survey administration, and build surveys right to insure the highest response and most accurate data quality.
Break 10:00am 10:15am
ActiveSurvey Hands-On Training 10:15am 12:00pm Jeff Olsen, Allegiance Apply ActiveSurvey best practices in a hands-on environment. Learn to create, deploy and manage ActiveSurvey, and to utilize its range of features and functionality. Understand how campaign management can increase your response rate and data validity.
Lunch 12:00pm 1:00pm
Creating Customer Astonishment 1:00pm 4:30pm Darby Checketts, Cornerstone Professional Development Darby Checketts has positively astonished clients from organizations such as Duke Energy, Intel and the Federal Government. Darby will provide principles, stories, examples and the motivation to instantly boost customer, and even employee, astonishment at your organization.


Main Conference Day 1—Thursday, May 8
Session Title Start Time End Time Presenter/Panelist Description
Welcome 9:00am 9:30am Kevin Mellander/Adam Edmunds, Allegiance
Keynote: Give Customers What They Really Want—A Genuine Relationship 9:30am 10:30am Bob Thompson, CustomerThink Corp. With the evolution of enterprise feedback management, customer relationship management and customer experience management, the opportunity to increase customer engagement is greater than ever. Yet businesses today often fail in their efforts. Why? With the right strategies and best practices, you can realize the benefits of genuine customer relationships in your business.
Break 10:30am 10:45am
The Power of Analytics 10:45am 11:45am Dr. Gary Rhoads/Dr. David Whitlark, Allegiance Using analytics technology, businesses can capture unique insights and gain a strong competitive edge. Learn basic strategies to help you realize the unique benefits offered with analytics. No matter what your role or title, analytics can help give you an edge and make you a hero at your company.
Networking Lunch 11:45am 1:15pm
Engagement Customer Case Study 1:15pm 2:15pm Institution Representative Learn how one prominent financial institution changed their business process to embrace engagement, and realized the benefits. Discover what issues they faced, what changes they made, how they executed and measured their efforts, and what results they achieved.
Pulse of America – Track A 1:30pm 2:30pm Kyle LaMalfa, Allegiance In October of 2007, Allegiance began a first-of-its-kind survey, the Allegiance Pulse of America for Banking. The data collected reveals unique insights for financial institutions and parallels general business in America today. Learn how the data from this perpetual study can have a dramatic impact on your engagement initiatives.
Follow Compliance, Ethics, and Security Best Practices and Watch Engagement Grow – Track B 1:30pm 2:30pm Mike Levine, Allegiance Ethics Consultant Every business, large or small, should strive to build a culture Ð even a brand Ð of ethics, compliance, and information security with customers and employees. As best practices are followed, you will reduce risks, realize substantial savings, increase productivity, increased employee and customer trust and engagement, and ultimately see greater profits.
Networking Break 3:30pm 4:00pm
Panel: Enhancing Employee Engagement – Track A 4:00pm 5:00pm Employee Engagement Peers and Professionals Listen to a panel of professionals discuss practical ways to increase employee engagement. Hear real-life examples and ask questions.
Panel: Enhancing Customer Engagement – Track B 4:00pm 5:00pm Customer Engagement Peers and Professionals Listen to a panel of professionals discuss practical ways to increase customer engagement. Hear real-life examples and ask questions.
=Break 5:00pm 6:00pm
Dinner/Evening Activity/Allegiance Awards 6:00pm 8:00pm Adam Edmunds, Allegiance Enjoy dinner, entertainment, and an awards ceremony.


Main Conference Day 2—Friday, May 9
Session Title Start Time End Time Presenter/Panelist Description
Welcome 9:00am 9:30am Kevin Mellander/Greg Heaps, Allegiance
Keynote: Increasing Employee Passion Factors 9:30am 10:30am Employee Engagement Specialist Find out the latest ways to impact employee passion factors, and how you can increase employee productivity and retention. Learn how employee engagement spills over, or correlates to customer engagement, and how to train and reward your employees in a way that builds true engagement.
Networking Break 10:30am 11:00am
The Positive Economics of Engagement 11:00am 12:00pm Kyle LaMalfa, Allegiance Measuring engagement can be elusive. Learn the key metrics you can use to calculate how your engagement efforts impact your key business outcomes. Find out how making small improvements in each of the main areas of engagement can have a dramatic impact on your business.
Lunch: Table Topics 12:00pm 1:30pm Kevin Mellander, Allegiance
Bright Horizon: A Look at Allegiance's Future Product Roadmap 1:30pm 2:30pm John Epeneter, Allegiance See what product and service improvements are coming. Learn how these new features can impact engagement at your company.
Conference Wrp Up 2:30pm 3:30pm Kevin Mellander/Adam Edmunds, Allegiance



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"My experience at the 2007 Allegiance User Conference was both rewarding and educational. The attendees included seasoned users and those wishing to learn more about the Enterprise Feedback Management (EFM) Solutions. Allegiance, Inc., described their array of tools and solutions designed to enhance the customer and employee experience, build loyalty, and strengthen relationships.

The conference hosts were patient, attentive to the learning needs of their guests, and open-minded to considering any/all suggestions to help shape and improve the future EFM user experience."

– Sal Ahmed, Vice President and Service Excellence Manager
National Bank of Arizona