As a front-runner in the feedback management world, Allegiance has seen what works—and doesn’t work—in feedback management programs everywhere. Take advantage of our team’s depth and breadth of knowledge to apply the best of the best to your business.
HELP FROM THE EXPERTS
The Allegiance Best Practices Consulting team is made up of PhDs, statisticians, and loyalty and engagement experts—the same experts who helped create the Allegiance Engage platform. They'll lend their experience to your feedback data and uncover important trends and key behavioral drivers, recommend next steps, and map your progress over time. Most consulting is available onsite, but it is also available online for both administrators and senior management.
Best Practice Consultation services are available in three areas:
Foundation — These packages help establish solid terminology and a groundwork of knowledge.
As analyst, Adam’s focus is on partnering with clients to get more actionable insights out of their VoC and VoE programs by leveraging the full power of text analytics, using the
optimal analytical and feedback tools and establishing
best practices reporting templates that are customized
to the intended audience.
Adam has been partnering with companies since 2004 to improve customer loyalty and operational efficiencies. Recently, he has become Allegiance’s expert on using text analytics to create prescriptive recommendations for improving key drivers of loyalty as well as designing world-class NPS programs. He has undergraduate training in Communications and graduate training in Marketing.
Dr. Gary Rhoads
Customer, Employee Loyalty & Engagement Expert
Dr. Rhoads works closely with Allegiance product develop- ment teams to convert leading loyalty and engagement principles into product offerings. He consults with Allegiance clients to help them set the right goals, interpret their data and optimize their opportunities.
Dr. Rhoads founded Allegiance Technologies in 2000 to provide companies with Web-based tools to track, monitor, tabulate and manage customer and employee feedback on a real-time basis. SilentWhistle purchased Allegiance Tech- nologies in 2004 and was renames Allegiance, Inc. Rhoads is currently a professor of marketing at Brigham Young Univer- sity and held the Stephen Mack Covey Professorship awarded by the Center of Entrepreneurship. As an active researcher in entrepreneurial marketing strategy, Dr. Rhoads’ work focuses on identifying marketing tactics that lead to start-up success.
Dr. Rhoads has published articles in the Journal of Marketing Research, Journal of Marketing, Journal of Market Research Society, Journal of Personal Selling and Sales Management, Journal of Retailing, Behavioral Research in Accounting, Mar- keting Science Institute, and various AMA Proceedings and serves on the board of advisors of the Center of Economic Development and Opportunity to help develop successful start-up companies in Utah county. Dr. Rhoads received his B. S. degree in zoology with minor emphasis in chemistry
and M.B.A. from Idaho State University, and holds a PhD in marketing from Texas Tech University.
Senior Data & Consumer Insights Analyst
As senior analyst, Kyle’s focus is on identifying the critical touchpoints within the customer experience that have the greatest impact on loyalty. He uses a wide array of advanced analytical tools to do this including, but not limited to, predic- tive modeling, data mining modeling and structural equation modeling. He also specializes in measuring the ‘Spillover’ ef- fect that employee engagement has on customer engagement and long-term business outcomes.
Kyle LaMalfa has been a career statistician since 1996, answering business questions and solving business problems for executives and managers for over 100 B2B and B2C com- panies. He has undergraduate training in Mathematics and Economics and graduate training in Statistics and Sociology.
VP, Best Practices
Jennifer Beyer has created and run one of the world’s largest and most renowned customer satisfaction programs while acting as Director, Market Research at Fidelity Investments. Her contributions helped the firm to win Forrester’s Voice of the Customer Award in 2011.
Jennifer specializes in providing market insights, program development, and customer sentiment analysis with the objective of driving customer acquisition and market share growth. By identifying moments that matter and key metrics impacting the customer experience, her program at Fidelity accomplished these objectives. It has been determined that moving customers up the satisfaction scale increased the firm’s net flow substantially.
As VP, Best Practices her focus is cross team collaboration, developing strategies to increase customer satisfaction, loyalty, and retention for Allegiance’s clients.
Jennifer earned a B.A. in Business with a minor in Mathematics from Saint Leo University in 1999.
In 2005 she completed her M.B.A in Global Business Leadership at Johnson and Wales University, Providence, Rhode Island.
Director, Best Practices
As Director, Laura’s focus is on leading the development of smarter VoC and VoE methodologies for growing and retaining profitable customers, improving operational efficiencies and gaining greater wallet share.
Laura Cumings has played leading roles in predictive analytics, survey design, measurement and continuous improvement action planning for more than a decade and currently leads the Best Practices Consulting Services at Allegiance.
Prior to working for Allegiance, she designed and managed a world-class VoC and VoE program at the nation’s largest Charter School Company, National Heritage Academies. Other notable achievements include publications in social research journals, certification in quality improvement
methodology and national conference speaker on predictive analytics, survey design, measuring ROI of interventions and program evaluation.
Laura brings a unique blend of business savvy and analytical skills to provide consulting services for Allegiance clients that produce an abundance of actionable insights for improving bottom line outcomes. She has undergraduate training in Psychology and graduate training in Statistics, Measurement and Evaluation.
Dr. David Whitlark
Customer, Employee Loyalty & Engagement Expert
Dr. Whitlark is the J.C. Penney Professor of Marketing at the Marriott School, Brigham Young University.
Professor Whitlark has worked with branding and product messaging for over twenty years and is a two-time winner of the Advertising Research Foundation’s David Ogilvy Award and a winner of a Media Gold Lion from the Cannes Interna- tional Advertising Festival. Over the past three years he has helped refresh the brand positioning and messaging for a variety of our best-known brands, such as Progresso Soup, Cinnamon Toast Crunch, Fiber One, Hamburger Helper, Chex Mix, and Yoplait Original. In addition to branding and product messaging, Professor Whitlark is an expert in employee and customer engagement.
Professor Whitlark earned a Doctorate degree from the Darden School, University of Virginia, and holds a MBA degree from the S.C. Johnson School, Cornell University. Professor Whitlark also was a Visiting Scholar at
The Wharton School, University of Pennsylvania.
Ready To Get Started?
Please help us better meet your needs by indicating how we can serve you. Complete and submit this form and you will be contacted right away, or call Allegiance at 385.695.2800 (8:00am-5:00pm MST). We look forward to providing you with information about Allegiance solutions.