Engage Suite

Satisfaction Surveys

One of the most effective ways to find out what customers think of a company’s product or service is to ask them through a simple satisfaction survey. The goal of a satisfaction survey is to better understand the overall feelings of customers and then use the information to implement change. A satisfaction survey can be proactively implemented by organizations when they want information about a specific instance or topic.

Thanks to the Internet, satisfaction surveys can be created and issued relatively quickly and affordably to a targeted group of people in a specific geographic area or to all customers. Effective satisfaction surveys done by phone can take weeks to complete and are often very expensive. With a click of a mouse, a company can make a satisfaction survey live on the Web and simultaneously invite hundreds to thousands of customers to respond. A Web-based satisfaction survey often results in a more effective survey and a better representation of a company’s customer segment.

Allegiance provides organizations with a number of Web-based satisfaction survey tools to actively measure customer satisfaction. The company’s ActiveSurvey tool provides ready-to-use templates, as well as the ability to create customer surveys. ActiveSurvey compiles the satisfaction survey results automatically and translates them into easily read charts and reports.

Gauge customer loyalty with satisfaction surveys