Engagement: Winning the Battle for Customer Hearts and Minds

Get insights from leading industry experts and practitioners on engagement as the new battleground in 21st century business

Leading loyalty experts from Allegiance, J.D. Power & Associates, Peppers & Rogers Group, CustomerThink, and others have compiled a book examining the critical nature of engagement as the new business battleground. The book is aimed at marketing and business executives who are looking for innovative approaches to increasing customer and employee loyalty. Chapters provide insights and guidance on how to use engagement as a competitive advantage, the economics of engagement, how to increase customer loyalty, the link between employee and customer engagement, and more.

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