The ubiquity of cell phones makes text and SMS survey feedback an increasingly viable channel. Mobile is direct, it's timely, and it's becoming a preferred communications method for many people.
Receipt-based surveys provide great information, but they don’t always capture sufficient sample data. On the other hand, SMS and text messaging open a direct communications with customers—and many like the ease of response. Trouble is, SMS and text feedback have traditionally been hard to manage, let alone integrate with other data. Allegiance Mobile Survey Solutions make it easy from participation to thanking customers and even responding to their feedback.
In addition, since retailers, restaurants, and other vertical-based companies have a difficult time capturing sufficient survey sample via their traditional receipt-based survey invitations, SMS provides a new channel to augment response rates. SMS may be preferred by the customers as a way to communicate and provide feedback depending on the age and demographic of your customer base. And it helps to emphasize your desire to listen and provide good service to your customers. However, SMS can traditionally be difficult to manage, costly and is one more platform or vendor to manage and integrate.
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