CX just Got More Interesting. Allegiance and Maritz Research have come together to become MaritzCX.

CX just Got More Interesting.

Allegiance and Maritz Research have come

together to become MaritzCX.

Find out how combining proven research services with

innovative CX technology will help you see, sense, and

respond to every customer instantly.


Spotlight® Data Mining
1,000 Hours of Analysis with One Click

“Spotlight quickly identifies key patterns across multiple attributes that drive the success of a key metric. Reliable, actionable insights in a matter of seconds.” - Frost Bank

Collecting customer feedback is a good start. Having mountains of Big Data is not unique. Knowing what your customers are thinking is only part of the equation.

The question is, what are you going to do about it?

That’s where Allegiance Spotlight Data Mining comes in

Customers typically go through 3 steps: Customer Experience, Sentiment, and Behavior.

Simply monitoring these three phases is not enough. And yet, that’s where most Voice of Customer Platforms stop.

Allegiance Spotlight Data Mining takes you to the next, crucial step, and helps you discover and understand patterns from the experience that drive sentiment, and find patterns in both the experience and sentiment that drive customer behaviors.

That’s how you get to actionable insight.



Spotlight analyzes enormous numbers of patterns in a few seconds. Depending on the number of records and variables in your data, we’re not talking about millions or billions of patterns—but possibly undecillions (1036) and more. (That’s more than the number of atoms in the human body or stars in the universe—literally). It’s a pretty big deal.

You could pay an army of analysts for a year to crunch those undecillions for you—But why? Use Spotlight Data Mining to get more insight to more people in less time with less effort.


Big Data and the age of statistical analysis have transformed the way professional sports teams do everything, from drafting, signing, and paying players to where to locate the fastball when the count is full. Baseball managers now use stats unheard of historically. For example, the analytics that consider all the variables may suggest that if the pitcher is a lefty and the pitch is low and outside, you are five times more likely to get a hit.

The Big Data, Moneyball method has revolutionized how professional sports organizations operate.

Your data is no different. Spotlight can help you identify patterns. Because with Allegiance, we integrate all your data, not just your survey data. Like sports managers, you can use your entire spectrum of data, from surveys to operations, to discover patterns and insight that lead you to action.

Allegiance combines all your data, not just VoC and survey data.


Modern data mining technology goes well beyond your old Voice of Customer monitoring tool. Data mining innovations are the next step from dashboards and spreadsheets. Allegiance is the only VOC platform with modern data mining built in.

See the patterns in your data – When clients felt their sales person didn’t understand their needs and the client is a decision maker, and the sale was in the Midwest region, the client is 4x more likely to be a detractor than your typical client.

Spotlight Data Mining uncovers patterns that contain a mix of segment and sentiment scores, and help you focus employee training or operations in places that get you the most return and get you lift on key metrics.


In today’s world, you can’t afford to crunch data for a year, create a report, present it to the committee, and wait for a plan.

The moment is gone.

With Allegiance and Spotlight, you can discover patterns that drive good experience and sentiment at each point of your customer’s journey.

Get to value faster: Spotlight gets you 1,000 hours of number crunching with a single click.


All the data in the world can’t help you unless you can derive real, actionable insights from it. Spotlight is like having 1,000 analysts at the click of a button. Powered by a sophisticated data-mining algorithm and proprietary software, Spotlight automatically analyzes every pattern in your datasets and highlights areas that will help you improve your key metrics.

  • Analyze Big Data (really big data) in seconds
  • Uncover high-value insights hidden in your data
  • Eliminate the time and complexity of traditional analysis
  • Focus on real opportunities


  • Big Data Approach—no data set too big, crunch the numbers in seconds, identify trends and patterns instantly
  • Best Practices—we are industry leaders, with industry knowledge. You don’t have to make the mistakes everyone else makes, because we’re there to guide you
  • Fast Track—you could spend thousands of hours setting up a program, but why would you? We can stand up a best practices program for you in weeks, not months or years. 
  • Flexible Self Service Delivery Model—we are there for you, but you don’t have to wait for us. Call us when you need us, but don’t worry about change orders or nickels and dimes. 
  • End to End Solution, one platform—you won’t need to buy third party add-ons or deal with multiple vendors. 
  • Multi Data Sourcing—not just survey data, with Allegiance you can take advantage of all your data, survey, HR data, operational data, industry data, easily integrated and visualized.
  • Integrated Best of Breed Text Analytics—our integrated text analytics technology makes quick work of open-ended feedback, delivering powerful insights.

Contact Allegiance Sales
by calling 385.695.2800
(8:00am-5:00pm MST)
or using the contact form

Click Here to Watch the Spotlight Video Demo
Watch the Allegiance Spotlight Demo
Allegiance reporting, including Spotlight, is industry-leading. Click to play 2 minute video now.


  • Uncover high-value insights hidden in your data
  • Eliminate the time and complexity of traditional analysis
  • Focus on real opportunities to increase revenue and retention

What Others Are Saying...

Spotlight is a big breakthrough.
It’s allowing us to focus less on turning
data into insights and more on turning insights into actions. That’s exactly
where we need to be.
– JetBlue

Look at What We Got...

2012 TMC Labs Innovation Award


Ready To Get Started?

Please help us better meet your needs by indicating how we can serve you. Complete and submit this form and you will be contacted right away, or call Allegiance at 385.695.2800 (8:00am-5:00pm MST). We look forward to providing you with information about Allegiance solutions.









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