Allegiance Press Releases

Voice of Customer, Customer Intelligence Experts Shape the Future at 2011 Allegiance Engage Summit

March 2, 2011

FOR IMMEDIATE RELEASE

Voice of Customer, Customer Intelligence Experts Shape the Future at 2011 Allegiance Engage Summit

- Three-day event packed with 46 workshops, inspiring keynote speakers and peer networking opportunities -

SALT LAKE CITY – March 2, 2011 – Leading companies and industry experts will gather to define the future of Voice of Customer programs at the upcoming 2011 Engage Summit on May 15 - 18, 2011 at the Chateaux Resort at Silver Lake in Deer Valley, Utah. Sponsored by Allegiance, Inc., a provider of VOCi (Voice of Customer Intelligence) technology and services, the 2011 Engage Summit offers industry-leading presentations, formal workshops, networking, and panel discussions about ways to turn customer feedback into real-time insights that drive business growth.

Now in its fifth year, the 2011 Engage Summit includes three days of inspiring keynote speakers, 46 workshops, panel discussions, presentations and deep-dive product trainings. Attendees will learn from experts and share experiences with peers on ways to leverage customer insights to improve their business. This includes discussions about the future of survey design, delivering actionable data, creating a business case for Voice of Customer programs, the future of customer intelligence, social media feedback management, mobile feedback, live demonstrations and more.

2011 Engage Summit Speakers and Topics

Arkadi Kuhlmann, Chairman and President of ING DIRECT USA: Putting the Customer First and Changing the Face of an Industry
Guy Kawasaki, former chief evangelist of Apple, Inc. and author of Enchantment and The Art of the Start

Jim Bampos, Vice President of Customer Quality, EMC Corporation, Creating a Global Customer Experience Program that Impacts the Business
Bonny Simi, Director of Customer Experience & Analysis, JetBlue Airways: JetBlue's "Voice of the Customer" Program—Actionable Insights for Front-line to C-Level

Bruce Temkin, Customer Experience Transformist & Managing Partner, Temkin Group: The Beauty of Customer Insight

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Andrew McInnes, Analyst, Forrester Research: Customer Intelligence: The New Frontier of Customer Voice
Jeremiah Owyang, Social Technology and Interactive Marketing Expert, Altimeter Group: The Customer Of The Future

Barbara Porter, VP of Customer Service and Business Development, Nicor National:

Contact Center Case Study: Connecting Employee Engagement to Customer Engagement and Outcomes

“Today’s new breed of customer is empowered to publicly express their desires or frustrations about a company. Companies need to respond by implementing a proactive Voice of the Customer program to collect customer feedback from multiple customer listening channels,” said Adam Edmunds, president and CEO of Allegiance. “The Allegiance Engage Summit provides a unique venue for VOC professionals to share critical information that will impact the future of their business.”

Registration and Information: To register for the Allegiance Engage Summit 2011, to find out more about this year's speakers, and to see the conference agenda, please visit http:// engagesummit.com.

Allegiance Supporting Resources

  1. Allegiance press room <http://www.allegiance.com/news/press.php>

  2. Voice of the Customer Blog <http://blog.allegiance.com>

  3. Become a Fan of Allegiance on Facebook<http://www.facebook.com/pages/South- Jordan-UT/Allegiance-Inc/87289901462>

  4. Follow Allegiance on Twitter <http://twitter.com/allegiancetweet>

  5. Allegiance customer success stories and white papers <http://www.allegiance.com/

    resources/document-library.php>

About Allegiance, Inc.

Allegiance, Inc. helps companies translate customer insights into actionable business intelligence. Using Voice of Customer intelligence (VOCiTM), Allegiance combines any form of Voice of the Customer (VOC) data with any operational data (CRM, financial, etc.) to create actionable customer intelligence delivered in the cloud. Allegiance multi-channel feedback collection includes ad-hoc, transaction, relationship, and customer experience surveys, solicited feedback through Web sites and phone, and unsolicited, unstructured feedback from social media. Allegiance ranked No. 5 on the Inc. 500 list of fastest-growing private software companies in 2009, and was named a “Top 10” by Software 500 in 2010. For more information about Allegiance, visit http://www.allegiance.com.

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Media Contacts

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Chris Cottle
Allegiance, Inc.
801-617-8034
chris.cottle@allegiance.com

Valerie Chereskin
Chereskin Communications
760-942-3116
valerie@chereskincomm.com

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