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Allegiance Press Releases

VOC Professional Certification™ – Industry Education Series from Allegiance

October 3, 2012

- Voice of the Customer certification is first and only training of its kind;
 meets the needs of VOC professionals -

SALT LAKE CITY – October 3, 2012 – Professionals in the fast-growing Voice of the Customer (VOC) industry are invited to a two-day VOC Professional Certification™ program being held in Park City, Utah, from Nov. 14 -16, 2012. The program, being offered by the Allegiance Education Services division of Allegiance, Inc., is the first – and only – certification program of its kind in the industry. It was developed in response to high demand from the VOC community – a rapidly growing group of professionals.

The VOC Professional Certification program was created by Jeff Olsen, M.A. Ed.D., Allegiance director of education and training, with contributions from Gary Rhoads, Ph.D., a professor of marketing and customer/employee loyalty and engagement expert who works closely with Allegiance in translating leading VOC principles into product offerings. The unique curriculum and certification testing covers (1) developing a VOC blueprint; (2) creating a culture of employee and customer engagement; (3) gaining insights from survey data; and (4) taking action on your insights.

“This training is critical for all industry pros who want to use VOC data to produce results,” said Olsen. “We’ve crafted the agenda specifically to prepare attendees to be world-class leaders of VOC programs. No matter what their experience, all VOC practitioners can benefit from training that helps them develop a customized, working VOC blueprint that meets the unique needs of their business.”

Unlike other certifications, the VOC Professional Certification™ is designed to provide immediate results. By presenting both theory and specific tools and techniques to identify internal processes and the dynamics of customer interactions, the two-day seminar will give participants skills they can use back on the job. Additionally, attendees will receive a VOC kit that includes electronic templates for customizing spreadsheets, handouts and checklists in a way that is relevant to their organization.

At the end of the event, participants will be able to:

  • Define what a VOC program is
  • Analyze and recommend data gathering techniques
  • Identify best practices in obtaining insights from data
  • Discuss the use of Net Promoter Score in a VOC program
  • Create the blueprint for a VOC program
  • Find relationships in data
  • Lay the foundation for action plans
  • Gain new techniques in the analysis of VOC data for improved actionability
  • Identify key drivers
  • Link feedback to customer economic value
  • Drive the right actions
  • Find the tipping point and create momentum in the organization
  • Define spillover

For more information or to register for the two-day VOC Professional Certification event, please visit

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About Allegiance, Inc.
Allegiance, Inc. helps companies systematically reduce the time it takes to listen, understand and respond to customers’ needs and problems, creating customers for life. The company’s retention management solutions, powered by its Voice of Customer (VoC) platform, help organizations to increase retention rates up to 25% while improving the customer experience and performance management. The Allegiance open architecture platform is offered in a variety of turnkey solutions and is fully integrated with an industry-leading partner network. For more information about Allegiance, visit

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Media Contacts

Chris CottleValerie Chereskin
Allegiance, Inc.Chereskin Communications

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