Understanding the Customer of the Future: Allegiance Webinar with Jeremiah Owyang
Complimentary webinar from Allegiance and the American Marketing Association
SALT LAKE CITY – September 7, 2011 – Allegiance, Inc., a provider of VOCi® (Voice of Customer Intelligence) technology technology and services, today announced that it is presenting the complimentary webinar "Understanding the Customer of the Future; Tools and Analytics for the Feedback Professional" on Tuesday, September 20, 2011, at 12:00 p.m. CST (1:00 p.m. EST). Hosted by the American Marketing Association, webinar registration is available at http://bit.ly/AllegianceAMA.
WHEN:
Tuesday, September 20, 2011, at 12:00 p.m. Central Time (1:00 p.m. Eastern)
WHO:
Jeremiah Owyang, partner, Altimeter Group: Jeremiah Owyang is an influential thought leader on web strategy, interactive marketing, and social technologies.
Chris Cottle, EVP of Marketing and Products, Allegiance Inc.: Allegiance Voice of Customer intelligence (VOCiTM) platform. helps companies translate customer insights into actionable business intelligence.
WHAT:
Changing demographics, economic factors, and buyer preferences continue to change consumer buying behavior. This ever-changing dynamic creates opportunities for feedback managers if they have the right toolset. In this webinar, Jeremiah Owyang of the Altimeter Group and Chris Cottle of Allegiance will discuss the latest solutions for businesses to listen and market to the customer of the future.
Participants will learn:
- New tools of the trade, including Socialgraphic Research
- 5 M's of Social CRM
- Why the Customer Hourglass Framework has replaced the Marketing Funnel
- Putting the right data into the right hands with the ROI Pyramid
- How to gain deeper insights from available data that actually drive change in your organization
WHERE:
To register today, go to http://bit.ly/AllegianceAMA.
