Record Attendance, Inspiring Keynotes, New Partners Announced at Day One of Allegiance Engage Summit
Next year's event, VOCFusion, to be held at The Cosmopolitan Hotel in Las Vegas in 2012
SALT LAKE CITY – May 17, 2011 – The Allegiance Engage Summit in Park City, Utah, brought together a sold out attendance of more than 250 Voice of Customer (VOC) professionals and Customer Intelligence experts to share experiences and discover new ways to leverage customer insights to drive business growth. Allegiance also announced new partners as well as 15 new product features. Due to the growing interest in VOC programs, next year's event, renamed as VOCFusion, will be held at the Cosmopolitan Hotel in Las Vegas in 2012.
Keynote speakers on day one highlighted how the industry needs to a shift from data gathering, creating charts and reports, to providing insights and actionable steps that support a business story. These points were especially evident in Arkadi Kuhlmann's high-energy presentation, which addressed how to put the customer first in the face of a changing industry. Kuhlman, Chairman and CEO of ING DIRECT, USA, shared his experience in turning customer insights into innovation that changed the banking industry.
Sponsored by Allegiance, Inc., a provider of VOCi (Voice of Customer Intelligence) technology and services, the 2011 Engage Summit includes three days of inspiring keynote speakers, 46 workshops, panel discussions, presentations and deep-dive product trainings. This year's speakers included Guy Kawasaki, former chief evangelist of Apple, Inc., Jim Bampos, Vice President of Customer Quality, EMC Corporation and Bonny Simi, Director of Customer Experience & Analysis, JetBlue Airways.
"Creating insights from Voice of Customer data is one of the most powerful ways to improve success in business. Attendees at the Engage Summit recognize this growing opportunity and want to learn more," said Adam Edmunds, president and CEO of Allegiance. "By implementing a Voice of Customer Intelligence program, companies will experience an increase in customer and employee loyalty and uncover new ways to grow their business faster."
