New Sponsors and Speakers Elevate Customer Insights at Allegiance Engage Summit

April 20, 2011

FOR IMMEDIATE RELEASE

New Sponsors and Speakers Elevate Customer Insights at Allegiance Engage Summit

- Speaker Guy Kawasaki, experts from around the globe and industry-leading sponsors accelerate momentum for Voice of Customer Intelligence -

SALT LAKE CITY – April 20, 2011 – Allegiance, a provider of VOCi (Voice of Customer Intelligence) technology and services, today announced new sponsors and speakers for its fifth annual Engage Summit on May 15 - 18, 2011 at the Chateaux Resort at Silver Lake in Deer Valley, Utah. Workshops, speakers and networking sessions will focus on driving business growth through customer intelligence, including use of social platforms, data visualization and text analytics.

Headlining the event are nationally recognized speakers Arkadi Kuhlmann, Chairman and President of ING DIRECT USA, Guy Kawasaki, former chief evangelist of Apple, Inc., Jim Bampos, Vice President of Customer Quality, EMC Corporation and Bonny Simi, Director of Customer Experience & Analysis, JetBlue Airways. In addition, Tom Papa, a veteran standup comedian and host of the NBC show The Marriage Ref, will provide entertainment.

Recently added speakers include Federico Cesconi, Director of Business Intelligence, UPC Cablecom, Zach Gemignani, CEO, Juice Analytics, and Lynda Smith, Senior VP of Marketing, Jive Software. New sponsors include JD Power and Associates, Jive Software, Attensity, 1to1 Media, CMO Council and Juice Analytics.

“We are thrilled with the response from sponsors, speakers and attendees for the Engage Summit 2011. Businesses are starting to recognize the new breed of customer, who is empowered to publicly express their desires or frustrations about a company,” said Adam Edmunds, president and CEO of Allegiance. “The Summit will help companies take advantage of this by gaining actionable business intelligence to drive business growth.”

Registration and Information: To register for the Allegiance Engage Summit 2011, to find out more about this year's speakers, and to see the conference agenda, please visit http:// engagesummit.com.

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About Allegiance, Inc.

Allegiance, Inc. helps companies translate customer insights into actionable business intelligence. Using Voice of Customer intelligence (VOCiTM), Allegiance combines any form of Voice of the Customer (VOC) data with any operational data (CRM, financial, etc.) to create actionable customer intelligence delivered in the cloud. Allegiance multi-channel feedback collection includes ad-hoc, transaction, relationship, and customer experience surveys, solicited feedback through Web sites and phone, and unsolicited, unstructured feedback from social media. Allegiance ranked No. 5 on the Inc. 500 list of fastest-growing private software companies in 2009, and was named a “Top 10” by Software 500 in 2010. For more information about Allegiance, visit http://www.allegiance.com.