Allegiance Customer JetBlue Airways Receives Forrester 2011 Voice of the Customer Award
Recognized for excellence in collecting, analyzing and acting on customer feedback
SALT LAKE CITY – August 2, 2011 – Allegiance, Inc., a provider of VOCi® (Voice of Customer Intelligence) technology and services, today announced that JetBlue Airways, an Allegiance customer, has been awarded the prestigious 2011 Voice of the Customer Award by Forrester Research. The Forrester Voice of the Customer Award recognizes organizations that excel in collecting, analyzing, and acting on customer feedback. The awards were announced at the Forrester's Customer Experience Forum 2011 in New York with nearly 1,400 customer experience professionals in attendance.
"JetBlue is honored to receive this award. Bringing Humanity back to Travel is our mission, and it is through listening to customers and acting upon their feedback that we are able to continually improve our offerings and service," said Bonny Simi, director of customer experience and analysis for JetBlue. "We are constantly tracking and monitoring the customer experience at every touch point, and customer experience improvement programs are part of our DNA."
Allegiance helps companies analyze and apply Voice of Customer (VOC) data to make decisions that improve their business. The company's cloud-based VOC solution turns real-time customer and employee feedback into highly actionable business intelligence. Enterprise customers such as JetBlue Airways have selected Allegiance over others because it combines customer data with operational data into an integrated platform and provides engaging data visualizations.
"It is refreshing to work with an airline like JetBlue, who genuinely listens and takes action based on customer feedback to improve the customer experience," said Adam Edmunds, president and CEO of Allegiance. "We congratulate JetBlue on its comprehensive approach to their Voice of the Customer programs."
