Driving Business Growth through Transactional Surveys: Nov. 9, 2011 Webinar by Allegiance

November 1, 2011

Complimentary webinar from Allegiance and the American Marketing Association

SALT LAKE CITY – November 1, 2011 – Allegiance, Inc., a provider of VOCi® (Voice of Customer Intelligence) technology and services, today announced that it is presenting the complimentary webinar "How to Drive Profitability and Business Growth with Your Transactional Survey Program" on Wednesday, November 9, 2011, at 12:00 p.m. CST (1:00 p.m. EST). Hosted by the American Marketing Association, webinar registration is available at http://bit.ly/AMASurvey.

WHEN:

Andrew McInnes, Customer Experience Analyst, Forrester Research: Andrew McInnes has become a well known expert in the fields of the customer experience, enterprise feedback management, and Voice of Customer (VOC).

WHO:

Barbara Porter, VP of Customer Service, Nicor National: Barbara Porter oversees Nicor National's call centers, is a member of the J.D. Power Call Center Roundtable of Champions, and frequently lectures on the link between cultures and customer engagement.

Chris Cottle, EVP of Marketing and Products, Allegiance Inc.: Allegiance Voice of Customer intelligence (VOCiTM) platform. helps companies translate customer insights into actionable business intelligence.

WHAT:

This hard-hitting, information packed webinar is designed for survey department heads / customer experience executives who are looking to find ways to speed up data analysis, link feedback to business processes, and make a contribution to the bottom line.

Participants will learn:

Best practices and techniques for turning transactional survey data into actionable insights that drive growth
How Nicor National drove profitability in their customer service department
Techniques for connecting transactional survey data with business outcomes

WHERE:

To register today, go to http://bit.ly/AMASurvey

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