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Allegiance Press Releases

Andrew McInnes, Top Customer Experience Analyst, Joins Allegiance

January 31, 2012


- Industry thought leader in Voice of Customer research to help guide future products -

SALT LAKE CITY – January 31, 2012 – Allegiance, a provider of VOCi (Voice of Customer Intelligence) technology and services, today announced Andrew McInnes, formerly customer experience analyst at Forrester Research, has been named director of product marketing at Allegiance. McInnes will help guide Allegiance products, go-to-market strategies and thought leadership programs.

McInnes spent the previous five years in the customer experience research practice at Forrester Research. As a Forrester analyst, McInnes performed research and consulting in the areas of Voice of the Customer (VOC), Voice of the Employee (VOE), and customer journey mapping. He also published the first in depth evaluation of the VOC software market, The Forrester Wave™ report in 2011, presented at industry events and contributed to industry publications, such as 1to1 Magazine, CRM Magazine, and Computerworld.

 "VOC software is an exciting place to be right now, and I want to be involved in building its future from the inside. When I looked around the space, it was clear that Allegiance's vision aligned most closely with mine," said McInnes. "In particular, we're focused on addressing the need for clients to squeeze more insight out of their customer feedback programs by looking across the customer journey, combining feedback with other business data, and delivering the right insight to the right people at the right times. I'm looking forward to helping the Allegiance team make this vision a reality."

"Andrew is a recognized thought leader in VOC and customer experience management. We are delighted to have someone of Andrew's stature, knowledge and expertise to lead our product marketing efforts and work with customers to gain insight from their data," said Adam Edmunds, president and CEO of Allegiance. "Andrew's in-depth experience in working with large organizations and helping them to improve customer and employee engagement and loyalty will greatly benefit our customers."

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About Allegiance, Inc.
Allegiance, Inc. helps companies systematically reduce the time it takes to listen, understand and respond to customers’ needs and problems, creating customers for life. The company’s retention management solutions, powered by its Voice of Customer (VoC) platform, help organizations to increase retention rates up to 25% while improving the customer experience and performance management. The Allegiance open architecture platform is offered in a variety of turnkey solutions and is fully integrated with an industry-leading partner network. For more information about Allegiance, visit

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