Allegiance Press Releases

Allegiance to Present at SXSW: How Gen Y & Z Expectations Will Transform the Customer Experience

February 28, 2012

WHAT: Presentation entitled "The Gen Y & Z Expectations to Transform Customer Experience" by Allegiance, Inc., a provider of VOCi (Voice of Customer Intelligence) technology and services, at the South by Southwest (SXSW) Interactive Conference. Further information is available at http://schedule.sxsw.com/2012/events/event_IAP100152.

 WHEN: Tuesday, March 13, 2012 at 11:00 a.m. to 12:00 noon Central Time

 WHO: Adam Edmunds, CEO of Allegiance, Inc. and Al Nevarez, VP of Product Management, Allegiance, Inc.

 TOPIC: Tomorrow's customer will be accustomed to an always-available ecosystem of online, mobile, and social media feedback channels, and therefore will expect and demand fast responses. These customers will have a seemingly "A.D.D." mentality and businesses need to be ready. Techniques for listening to the customer will change; surveys will become a hidden dialogue, communication channels will evolve and what customers expect from a company will shift dramatically.

Adam Edmunds and Al Nevarez will share best practices from today's leading edge companies and those who are pioneering this critical process for the future.

WHERE: SXSW Interactive, Hilton Hotel, Salon FG, 500 East 4th Street, Austin, TX 78701

(512) 482-8000.

CONTACT: Valerie Chereskin, 760-942-3116, valerie@chereskincomm.com

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About Allegiance, Inc.
Allegiance, Inc. helps companies translate customer insights into actionable business intelligence. Using Voice of Customer intelligence (VOCiTM), Allegiance combines any form of Voice of the Customer (VOC) data with any operational data (CRM, financial, etc.) to create actionable customer intelligence delivered in the cloud. Allegiance multichannel, 360 degree feedback collection includes ad-hoc, transaction, relationship, and customer experience surveys, solicited feedback through Web sites and phone, and unsolicited, unstructured feedback from social media. Allegiance ranked No. 5 on the Inc. 500 list of fastest-growing private software companies in 2009, and was named a "Top 10" by Software 500 in 2010. For more information about Allegiance, visit http://www.allegiance.com.

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Media Contacts

Chris CottleValerie Chereskin
Allegiance, Inc.Chereskin Communications
801-617-8034760-942-3116
chris.cottle@allegiance.comvalerie@chereskincomm.com

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