CX just Got More Interesting. Allegiance and Maritz Research have come together to become MaritzCX.

CX just Got More Interesting.

Allegiance and Maritz Research have come

together to become MaritzCX.

Find out how combining proven research services with

innovative CX technology will help you see, sense, and

respond to every customer instantly.


Allegiance Press Releases

Allegiance to Present at SXSW: How Gen Y & Z Expectations Will Transform the Customer Experience

February 28, 2012

WHAT: Presentation entitled "The Gen Y & Z Expectations to Transform Customer Experience" by Allegiance, Inc., a provider of VOCi (Voice of Customer Intelligence) technology and services, at the South by Southwest (SXSW) Interactive Conference. Further information is available at

 WHEN: Tuesday, March 13, 2012 at 11:00 a.m. to 12:00 noon Central Time

 WHO: Adam Edmunds, CEO of Allegiance, Inc. and Al Nevarez, VP of Product Management, Allegiance, Inc.

 TOPIC: Tomorrow's customer will be accustomed to an always-available ecosystem of online, mobile, and social media feedback channels, and therefore will expect and demand fast responses. These customers will have a seemingly "A.D.D." mentality and businesses need to be ready. Techniques for listening to the customer will change; surveys will become a hidden dialogue, communication channels will evolve and what customers expect from a company will shift dramatically.

Adam Edmunds and Al Nevarez will share best practices from today's leading edge companies and those who are pioneering this critical process for the future.

WHERE: SXSW Interactive, Hilton Hotel, Salon FG, 500 East 4th Street, Austin, TX 78701

(512) 482-8000.

CONTACT: Valerie Chereskin, 760-942-3116,

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About Allegiance, Inc.
Allegiance, Inc. helps companies systematically reduce the time it takes to listen, understand and respond to customers’ needs and problems, creating customers for life. The company’s retention management solutions, powered by its Voice of Customer (VoC) platform, help organizations to increase retention rates up to 25% while improving the customer experience and performance management. The Allegiance open architecture platform is offered in a variety of turnkey solutions and is fully integrated with an industry-leading partner network. For more information about Allegiance, visit

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Media Contacts

Chris CottleValerie Chereskin
Allegiance, Inc.Chereskin Communications

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