Allegiance Press Releases

The Customer Cascade: How Customer Feedback Drives Experience Design and Business Outcomes 

- Complimentary webinar from Allegiance with CX experts Kerry Bodine of Forrester Research and Andrew McInnes of Allegiance -

SALT LAKE CITY – February 14, 2012 – Allegiance, Inc., a provider of VOCi (Voice of Customer Intelligence) technology and services, today announced that it is presenting the complimentary webinar “The Customer Cascade: How Customer Feedback Drives Experience Design & Business Outcomes” on Thursday, February 23, 2012, at 11 a.m. MST (1:00 p.m. EST).  Registration is available at https://www1.gotomeeting.com/register/443642032.

WHEN: Thursday, February 23, 2012, at 11:00 a.m. Mountain Time (1:00 p.m. Eastern)

WHO: Kerry Bodine, VP & Principal Analyst at Forrester Research, and  Andrew McInnes, Director of Product Marketing at Allegiance, Inc.

WHAT: Join guest speaker Kerry Bodine, analyst at Forrester Research and author of the January 2012 report: "2012 Customer Experience Predictions," as she outlines the latest trends in using customer feedback in the experience design process, which in turn drives outcomes like increased revenue and cost savings. 

Attendees of this webinar can expect to learn:

• The new role of customer feedback in customer experience design
• How customer experience design is driving positive business outcomes for both B2B & B2C, online, and brick and mortar businesses
• The top customer experience trends in 2012 and how to prepare for them now

WHERE: To register today, go to https://www1.gotomeeting.com/register/443642032.

Allegiance Supporting Resources

1. Allegiance press room
2. Voice of the Customer Blog
3. Become a Fan of Allegiance on Facebook
4. Follow Allegiance on Twitter
5. Allegiance customer success stories and white papers

About Allegiance, Inc.

Allegiance, Inc. helps companies translate customer insights into actionable business intelligence. Using Voice of Customer intelligence (VOCi™), Allegiance combines any form of Voice of the Customer (VOC) data with any operational data (CRM, financial, etc.) to create actionable customer intelligence delivered in the cloud. Allegiance multi-channel feedback collection includes ad-hoc, transaction, relationship, and customer experience surveys, solicited feedback through Web sites and phone, and unsolicited, unstructured feedback from social media. Allegiance ranked No. 5 on the Inc. 500 list of fastest-growing private software companies in 2009, and was named a “Top 10” by Software 500 in 2010. For more information about Allegiance, visit http://www.allegiance.com.

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Media Contacts

Chris Cottle
Allegiance, Inc.
801-617-8034
chris.cottle@allegiance.com

Valerie Chereskin
Chereskin Communications
760-942-3116
valerie@chereskincomm.com