Company: Our Team

Board Subhead

• Adam Edmunds, President and CEO: Adam Edmunds leads the company's vision to help organizations make customer/employee engagement a strategic priority for achieving success.
• Greg Heaps, COO: Greg Heaps oversees day-to-day operations for Allegiance, including customer care, human resources, sales, and marketing.
• J.D. Jeppson, Vice President, Sales: J.D. Jeppson is responsible for the management of sales operations for Allegiance, including direct sales, partners and resellers.
• Brian Garner, VP of Finance: Brian Garner is responsible for financial planning, reporting and administration for Allegiance.

Loyalty Experts

The Allegiance loyalty advisory team includes Dr. Gary Rhoads, Allegiance co-founder and loyalty & engagement expert. Dr. Rhoads is a pioneer in the economics of customer and employee engagement and loyalty. He an author, the head of the BYU Entrepreneur Center, has over 25 years of industry leadership, and is a sought-after speaker and consultant to top companies around the world. The Allegiance loyalty team also includes Dr. David Whitlark, a loyalty expert and author, Kyle LaMalfa, a statistician and loyalty experts, and others.

Loyalty Advisory Team

Our professional services team will help you make the most of your Allegiance solutions and understand exactly how to become a company that is successful in engaging customers and employees. Learn more about our team members