In a new Allegiance white paper titled “The Nine Habits of Leading Customer Feedback Managers”, Kyle LaMalfa, Best Practices Director and Loyalty Expert, Allegiance, discusses the fact that many companies receive feedback from their customers, but still struggle to manage and act upon that feedback in real-time. More importantly, sometimes crucial customer concerns and issues aren’t being heard by the people who most need to know about them.

Regardless of whether customer feedback is managed by a single person or multiple people in an organization, or even a third-party provider, companies need to ensure that they are putting the right voice of the customer programs and processes in place to support the collection, management and use of customer feedback data. In this paper, LaMalfa reveals the nine habits shared by leading customer feedback managers that other companies may want to consider emulating.

Listening to customers is an easy part of having a voice of the customer (VOC) program. However, knowing exactly how best to use and act on that information to achieve measureable business results and improve customer loyalty can be another.

In response to this need, Allegiance recently expanded its professional services offerings to include action planning consulting. The company is also now offering an action planning workshop in which Allegiance loyalty experts work closely with a company to develop and execute a strategic action plan based on a proven five-step process. This workshop is available either on-site or online.

To learn more, contact an Allegiance representative at (801)617-8000, or read more here.

Allegiance is now offering a new training course titled “EmployeeVoice: What Every Employee Should Know.” This course is designed to help a company’s employees understand the purpose of EmployeeVoice and how to submit their feedback. The course is offered complimentary and takes about fifteen minutes to complete.

To access the course, visit: allegianceuniversity.com (under the “Recorded Sessions” link). For questions, contact education@allegiance.com

At Allegiance, we like to work hard and play hard! So, it’s no surprise that when our employees and their families gathered recently for a company party at Boondocks Fun Center in Draper, Utah, there were some pretty serious fun competitions going on—on the race track, on the golf course, in the arcade area, and even on the water! Check out the photos to share in the fun!