CustomerEngage Suite

Customer Loyalty Programs

According to JupiterResearch, nearly 75 percent of shoppers participate in some type of customer loyalty program, and organizations are spending billions of dollars to implement customer loyalty programs. Examples of loyalty programs are frequent-shopper discounts, frequent-flyer rates, grocery store or coffee store cards, and frequent dining coupons. While many organizations claim their loyalty programs drive customer retention and new business, industry experts differ on whether a customer loyalty program actually drives customer loyalty or merely drives seekers of discounted goods and services.

Whether customer loyalty programs truly work or not, one of the most effective ways to drive customer loyalty is by implementing an active customer feedback system and listening to customers. An effective feedback system not only captures customers’ concerns, questions and complaints, it also provides two-way communications between the organization and its customers. CustomerEngage by Allegiance is a proven customer loyalty program that serves as the feedback control center for a variety of organizations across the country. The Web-based tool allows companies to capture, manage, and analyze feedback, and then respond to customers in a timely and appropriate manner.

Learn to drive a customer loyalty program