Company Overview
Allegiance, Inc. provides Voice-of-the-Customer (VOC) and Enterprise Feedback Management (EFM) solutions that help organizations drive growth and increase profitability through improved customer and employee loyalty and engagement. The Allegiance Engage platform is a feedback system that continually collects and analyzes the voice of customers and employees through multiple channels (email, Web, print, phone) into a central database for analysis and action.
Encompassing a family of solutions, Allegiance Engage includes customer loyalty and employee retention solutions combined with professional services, training and support. Allegiance also offers Inquisite Survey, a robust and proven end-to-end survey solution designed for gathering and understanding the opinions and insights of customers, partners and employees. Allegiance experts help companies to select the best feedback channels, customize surveys and execute a strategic action plan to yield measureable results.
Allegiance solutions are preferred by a growing customer base of Fortune 500 companies, including AT&T, Chevron, Dell, Intel, Visa, Citi, Johnson & Johnson, Marriott, Dupont, Xerox, SAP, Siemens, USPS, FDIC, GAP, and Target. Allegiance is a privately owned company based in South Jordan, Utah.
Company History
Allegiance was formed in 2005 when SilentWhistle, an ethics compliance company founded by Adam Edmunds, was merged with Allegiance Technologies, a provider of Web-based feedback tools founded by Dr. Gary Rhoads. Since then, Allegiance has grown to become one of the leading providers of Enterprise Feedback Management solutions. In July 2009, Allegiance acquired Inquisite, an innovative provider of online survey software based in Austin, Texas.
Allegiance was awarded the top 2009 Service Award by CRM Magazine, achieving the highest scores in customer satisfaction, depth of functionality and company direction. Allegiance Engage was also selected as a winner of 2009 CRM Excellence award by TMC's Customer Interaction Solutions, a leading CRM publication.
We Made the List
Inc.500 Award from Allegiance on Vimeo.
The Allegiance Engage Family of Solutions
The Allegiance Engage family of solutions are delivered through a hosted, software as a service (SaaS) offering. Allegiance Engage includes DataSync, the industry's first data synchronization system that allows feedback data to be shared in real time with diverse applications such as Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) to provide a complete view of company relationships.
The key components of the Allegiance Engage family of solutions include:
- Customer Loyalty Solutions: Multi-channel Voice-of-the-Customer (VOC) solutions that allow organizations to listen and respond in real-time to customer complaints, compliments and suggestions and to measure customer attitudes and intentions.
- Employee Retention Solutions: Employee feedback collection combined with expert-designed surveys to give companies a measurement of employees' passions, stresses, and ideas, with the ability to react quickly to retain employees.
- Enterprise Feedback Solutions: A centralized system to gather solicited and unsolicited feedback from all points of contact and manage feedback through to resolution. Allegiance feedback solutions can be used and shared by every department, increasing efficiency and improving results.
- Survey Solutions: A flexible, self-administered survey product that gives users the ability to build high quality surveys and use the data to make fast decisions. Secure and scalable across the enterprise, Allegiance Survey supports multiple lines of business and millions of survey respondents.
- Reports/Analytics/Dashboards: All Allegiance solutions include predictive analytics, threshold alerts, qualitative response analysis and ROI executive dashboards. The culmination is the Allegiance Index, a real-time snap shot of employee and customer engagement and how it compares to specific business outcomes.
Allegiance Professional Services
The Allegiance Professional Services team includes experts in training, implementation, customer care, and strategic planning and consultation. This team of loyalty experts works closely with clients to provide comprehensive guidance, customer support, education training, and best practices consulting to ensure they maximize the opportunity offered by using Engage solutions and gain the highest ROI possible from their engagement efforts.
Allegiance University offers a full range of educational services that combine computer-based e-learning, instructor-led training, and on-site courses.


