CX just Got More Interesting. Allegiance and Maritz Research have come together to become MaritzCX.

CX just Got More Interesting.

Allegiance and Maritz Research have come

together to become MaritzCX.

Find out how combining proven research services with

innovative CX technology will help you see, sense, and

respond to every customer instantly.


About Allegiance

Voice of Customer (VOC) and Enterprise Feedback Management (EFM) solutions are what Allegiance is all about. We help organizations drive growth and increase profitability through improved customer and employee loyalty and engagement.

Company Overview

The Allegiance Engage platform is a feedback system that continually collects and analyzes the voice of customers and employees. Engage has the unique capacity to collect feedback through multiple channels (email, Web, print, phone) and accumulate those responses in a central database for analysis and action.

The Engage technology platform encompasses a family of feedback solutions including customer loyalty and employee retention; we round out our service offerings with professional services, training and support. Allegiance experts help companies to select the best feedback channels, customize surveys, and execute a strategic action plan to yield measurable results.

Allegiance solutions are preferred by a growing customer base of Fortune 500 companies including VMware, Chevron, Dell, Intel, Visa, Citi, Johnson & Johnson, and Frost Bank. Allegiance is a privately owned company based in South Jordan, Utah.

Company History

Allegiance was formed in 2005 when SilentWhistle, an ethics compliance company founded by Adam Edmunds, merged with Allegiance Technologies, a provider of web-based feedback tools founded by Dr. Gary Rhoads. Since then, Allegiance has grown to become one of the leading providers of Enterprise Feedback Management solutions. In July 2009, Allegiance acquired Inquisite, an innovative provider of online survey software based in Austin, Texas.

Allegiance was awarded the top 2009 Service Award by CRM Magazine, achieving the highest scores in customer satisfaction, depth of functionality, and company direction. Allegiance Engage was also selected as a winner of 2009 CRM Excellence award by TMC's Customer Interaction Solutions, a leading CRM publication.

We Made the List

Inc.500 Award from Allegiance on Vimeo

Inc.500 Award from Allegiance on Vimeo.

Our Mission, Our Mojo

Yes, we have a formal mission statement, or as we call it, a 'mojo' statement:

"We deliver the world's best technology to help our clients capitalize on their voice of customer."

Along the way we have a lot of fun, and that's part of what you get as an Allegiance client.

Launch party yoga at Allegiance headquarters.

The Allegiance Elite Flag from around the world.
See more photos or Get your own flag.

Download ten fun facts about Allegiance


Contact Allegiance Sales
by calling 385.695.2800
(8:00am-5:00pm MST)
or using the contact form

Ready To Get Started?

Please help us better meet your needs by indicating how we can serve you. Complete and submit this form and you will be contacted right away, or call Allegiance at 385.695.2800 (8:00am-5:00pm MST). We look forward to providing you with information about Allegiance solutions.









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