There’s certainly a lot to be said about the importance of listening to customers, especially in the current economic environment. And in these new videos, some industry experts highlight the importance of not only listening to customers via a formal voice of the customer (VOC) program , but also increasing your customer retention efforts.
1) A new video interview with Spencer Tall, Managing Director of Allegis Capital, on ”Why Listening to Customers is Critical”.
2) A new video interview with Todd Rowe, Group VP & General Manager, WW Mid-Market Division, SAP, on customer retention and the importance of the voice of the customer (VOC) in this economy.
Kevin Mellander, Director of Customer Care, Allegiance
