Allegiance Blog

Most of the CEO’s I speak with agree that innovation and improved customer service is the key that will help their company emerge from the recession stronger than their competitors. To accomplish this requires employees with good morale and solid productivity. The problem may be that if your employees are like 55% of American workers, they are suffering from poor morale which is leading to dropping productivity and stifled innovation.

According to the Conference Board research group, employee job satisfaction in America is at a 22 year low with the largest percentage of workers suffering from poor morale and low productivity (http://bit.ly/4ViPWr).

The study reports the low job satisfaction stems from:Job Sat Graphic1 Is dropping job satisfaction killing American productivity and innovation?
• Fewer workers consider their jobs to be interesting.
• Incomes have not kept up with inflation.
• The soaring cost of health insurance has eaten into workers’ take-home pay.
What really stood out to me was a quote from one of the research participants who said he wished bosses would take time to listen to worker’s ideas – and their difficulties on the job.

Many companies today are focusing on listening to their customers to find ways to improve customer service and drive product innovation. However, your employees represent the whole of your company’s brain trust. Many of our customers have also set up Voice of the Employee initiatives with the goal of identifying ways to improve employee morale, better engage their employees, identify ways to save money, improve procedures and in short, do things better and faster.

Since the same tools used to survey customers can be used with your employees for little or no incremental cost, you might seriously consider setting up a Voice of the Employee program.

We would love to hear your comments and thoughts on this.

During a quantitative survey that Allegiance recently conducted with voice of the employee (VOE) practitioners, including human resource vice presidents, directors and managers, as well as other HR-related titles, we found that:

  • 78% of the survey respondents strongly agree or agree that their top management listens and responds to employee feedback.
  • However, while most companies say they listen to employees, few solicit real-time feedback. For instance, 38% of respondents only solicit employee feedback once a year, 10% solicit feedback every six months, 16% solicit feedback once a quarter, and 18% solicit feedback monthly. By comparison, 3% solicit employee feedback weekly, and 9% solicit feedback daily.
  • In addition, 79% believe engaged employees are very important or important to their company in creating a sustainable competitive advantage.

What’s interesting about these survey findings is that there have been several media articles published recently on the fact that employees are stressed and suffering from poor morale due to the recession, and that once the economy rebounds, there will likely be a backlash against employers. So in order for companies to create and maintain a sustainable competitive advantage once they economy rebounds, they not only need to be actively listening to their employees now in real-time to address and resolve any concerns that they have, but also start putting some strategic measures in place to retain their best and brightest employees.

For more information on these and other survey findings, download the report at: www.allegiance.com/voereport

Chris Cottle, VP of Marketing, Allegiance

Looking to improve your feedback program? Tell us what you want to accomplish.
Call us at (801) 617-8000 or fill out the form below.

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