Allegiance Blog

Measuring Customer Satisfaction and Loyalty

Alan Bainbridge 10 Feb 2009 0 Comments
Allegiance Pulse of America, benchmark, customer engagement, customer loyalty, customer satisfaction surveys, Engagement, loyalty metrics, loyalty score, measuring customer satisfaction, recruiting new customers, satisfaction score

There are a number of well known and popular ways that companies try to measure their overall customer satisfaction and loyalty. Traditional, overall satisfaction questions are still widely in use and provide a good idea of overall customer sentiment. However, they’re typically only a stepping stone on the way to engagement. And this blog entry explores why.

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