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	<title>Allegiance &#187; Engagement</title>
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		<title>2 Things You Should Be Doing on Twitter Right Now</title>
		<link>http://www.allegiance.com/blog/2-things-you-should-be-doing-with-twitter-now/562</link>
		<comments>http://www.allegiance.com/blog/2-things-you-should-be-doing-with-twitter-now/562#comments</comments>
		<pubDate>Wed, 17 Mar 2010 17:11:55 +0000</pubDate>
		<dc:creator>Al Nevarez</dc:creator>
				<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[EFM]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Feedback]]></category>
		<category><![CDATA[SWSX]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.allegiance.com/?p=562</guid>
		<description><![CDATA[Social media is here. Your customers are talking. And they’re talking publicly. Twitter has a large user base and provides a simple application and interface to get you started. What should you do? 1. Search Twitter for your company’s name, brands, products, or services 2. Search Twitter for your competitor’s company name, brand, products, or [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Measuring Customer Satisfaction and Loyalty</title>
		<link>http://www.allegiance.com/blog/measuring-customer-satisfaction-and-loyalty/98</link>
		<comments>http://www.allegiance.com/blog/measuring-customer-satisfaction-and-loyalty/98#comments</comments>
		<pubDate>Tue, 10 Feb 2009 19:00:10 +0000</pubDate>
		<dc:creator>Alan Bainbridge</dc:creator>
				<category><![CDATA[Allegiance]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[customer surveys]]></category>
		<category><![CDATA[Allegiance Pulse of America]]></category>
		<category><![CDATA[benchmark]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[customer satisfaction surveys]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[loyalty metrics]]></category>
		<category><![CDATA[loyalty score]]></category>
		<category><![CDATA[measuring customer satisfaction]]></category>
		<category><![CDATA[recruiting new customers]]></category>
		<category><![CDATA[satisfaction score]]></category>

		<guid isPermaLink="false">http://www.allegiance.com/?p=98</guid>
		<description><![CDATA[There are a number of well known and popular ways that companies try to measure their overall customer satisfaction and loyalty. Traditional, overall satisfaction questions are still widely in use and provide a good idea of overall customer sentiment. However, they're typically only a stepping stone on the way to engagement. And this blog entry explores why.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Barack Obama&#8217;s Election Showcases the Power of Engagement</title>
		<link>http://www.allegiance.com/blog/barack-obamas-election-showcases-the-power-of-engagement/78</link>
		<comments>http://www.allegiance.com/blog/barack-obamas-election-showcases-the-power-of-engagement/78#comments</comments>
		<pubDate>Tue, 27 Jan 2009 16:22:00 +0000</pubDate>
		<dc:creator>Kimberly Mathie</dc:creator>
				<category><![CDATA[Allegiance]]></category>
		<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[EFM]]></category>
		<category><![CDATA[Barack administration]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[Barack's legacy]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Obama supporters]]></category>
		<category><![CDATA[Pew Research Centre]]></category>
		<category><![CDATA[White House]]></category>

		<guid isPermaLink="false">http://www.allegiance.com/?p=78</guid>
		<description><![CDATA[Barack Obamaâ€™s recent election and transition to the White House has been interesting to watch, not just for the traditional and historic reasons, but also because of the powerful example that it provides of how loyal and engaged people can help spread the word to others and actively promote an organization and/or individual. Read this article to find out why and how. ]]></description>
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		<title>Increasing Customer and Employee Engagement</title>
		<link>http://www.allegiance.com/blog/tips-for-increasing-customer-and-employee-engagement/26</link>
		<comments>http://www.allegiance.com/blog/tips-for-increasing-customer-and-employee-engagement/26#comments</comments>
		<pubDate>Tue, 14 Oct 2008 15:07:54 +0000</pubDate>
		<dc:creator>John Epeneter</dc:creator>
				<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[employee engagement]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Feedback]]></category>

		<guid isPermaLink="false">http://www.allegiance.com/?p=26</guid>
		<description><![CDATA[Read this article to leanr more about some of the time-tested things you can do to increase your customersâ€™ and employeesâ€™ engagement. ]]></description>
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