Allegiance Blog

The Voice of the Customer & The OODA Loop

Kimberly Mathie 17 Jun 2009 0 Comments
Bob Caruso, Endeavor Management, Engage eSummit, John Boyd, OODA Loop, VOC, Voice of the Customer

Bob Caruso, Managing Director, Endeavor Management, recently gave a presentation on the “Voice of the Customer (VOC) Initiative Success: Win Friends and Influence the C-Suite and Board.” As part of this presentation, he shared insights about how successfully defeating the opposition relates to The OODA Loop, a military strategy initially developed by Colonel John Boyd, a U.S. Air Force fighter pilot and military strategist. Read the full blog to learn more.

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