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	<title>Allegiance &#187; customer insights</title>
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	<description>Voice of Customer Intelligence</description>
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		<title>Turning Customer Feedback into Action</title>
		<link>http://www.allegiance.com/blog/turning-customer-feedback-into-action/3330</link>
		<comments>http://www.allegiance.com/blog/turning-customer-feedback-into-action/3330#comments</comments>
		<pubDate>Mon, 19 Mar 2012 08:00:02 +0000</pubDate>
		<dc:creator>Chris Cottle</dc:creator>
				<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[Voice of the Customer (VOC)]]></category>
		<category><![CDATA[customer insights]]></category>
		<category><![CDATA[Voice of the Customer]]></category>

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		<description><![CDATA[in a today’s highly competitive world, companies that don’t’ do anything with customer feedback might as well not bother to gather it in the first place. The challenge (and the reward) lies in quickly analyzing feedback to identify customer insights and share them with the people who can do something about it. Here are some examples from Allegiance customers.]]></description>
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		<title>The Limits of Voice of Customer Intelligence</title>
		<link>http://www.allegiance.com/blog/the-limits-of-voice-of-customer-intelligence/3240</link>
		<comments>http://www.allegiance.com/blog/the-limits-of-voice-of-customer-intelligence/3240#comments</comments>
		<pubDate>Mon, 27 Feb 2012 17:39:51 +0000</pubDate>
		<dc:creator>Andrew McInnes</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Voice of the Customer (VOC)]]></category>
		<category><![CDATA[customer insights]]></category>
		<category><![CDATA[Voice of the Customer]]></category>

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		<description><![CDATA[During last week’s webinar with Forrester analyst Kerry Bodine, we discussed the importance of what she calls the “customer cascade,” which goes like this: Companies need to develop deep customer insight in order to design and deliver great customer experiences and ultimately reap the financial rewards that follow. Insight, action, result. It’s a true and beautiful pattern, and it’s been pretty well documented in recent years.]]></description>
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		<title>Who Needs More Data?</title>
		<link>http://www.allegiance.com/blog/who-needs-more-data/724</link>
		<comments>http://www.allegiance.com/blog/who-needs-more-data/724#comments</comments>
		<pubDate>Wed, 23 Jun 2010 15:26:29 +0000</pubDate>
		<dc:creator>Adam Edmunds</dc:creator>
				<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[EFM]]></category>
		<category><![CDATA[Voice of the Customer (VOC)]]></category>
		<category><![CDATA[customer insights]]></category>
		<category><![CDATA[Voice of the Customer]]></category>

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		<description><![CDATA[Most companies with Voice of the Customer programs are struggling to gain insights from survey and feedback data. The right technology is ideally suited to bring all VOC and operational data together, to easily pinpoint relevant trends, and to reveal actionable insights.
]]></description>
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