Community – Items to Consider before Diving Into this New World (Part 2 in a Series)
02 Feb 2009
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The hot new word on the street is “Community.†(A virtual community, e-community or online community is a group of people that primarily interact via communication media such as newsletters, telephone, email, online social networks or instant messages rather than face to face, for social, professional, educational or other purposes). One could say that we have reached the tipping point where companies must incorporate communities into their marketing communication and public relations strategy. But before you do, here are some items that you may want to consider before diving into this brave new world.
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