Bob Caruso is the former head of JD Power’s VOC Center of Excellence. He’s giving a webinar next Monday (Dec 10) on the top 10 best practices of VOC practitioners. He plans on doing a deep dive and field people’s questions. He’s also a former F4 fighter pilot from the Air Force so he is [...]
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Chris Cottle
17 Mar 2009
CEM, CRM, Customer Experience Management, customer feedback, customer relationship management, EFM, Enterprise feedback, Enterprise Feedback Management, Gartner CRM conference, Survey programs, VOC, VOC Programs, Voice of the Customer
The Enterprise Feedback Management (EFM) market continues to grow, even amidst the current economic environment. The underlying cause of this growth appears to be increased customer retention through real-time voice of the the customer (VOC) programs. And there was certainly a lot of talk about this at the recent Gartner CRM conference in London. The fact that this is being talked about so much is evidence that the market has matured significantly in the past 12 months. The author of this blog, Chris Cottle, VP of Marketing for Allegiance, believes that the next big step for VOC programs will lie within the analytical side. Read this blog to find out why and also learn more about what this side will mean for businesses.
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admin
08 Aug 2007
CRM, customer feedback, customer information, customer interactions, customer relationship management, customer relationships, customer satisfaction, EFM, employee feedback, employee satisfaction, Enterprise Feedback Management
keeping tabs on customer information is an important piece of your company’s operations. As such, Enterprise feedback management (EFM) and Customer Relationship Management (CRM) solutions are equally important to the success of your company. And this article explains why.
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