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	<title>Allegiance &#187; business outcomes</title>
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	<description>Voice of Customer Intelligence</description>
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		<title>Linking business performance metrics with survey data</title>
		<link>http://www.allegiance.com/blog/linking-business-performance-metrics-with-survey-data/889</link>
		<comments>http://www.allegiance.com/blog/linking-business-performance-metrics-with-survey-data/889#comments</comments>
		<pubDate>Mon, 01 Nov 2010 23:00:34 +0000</pubDate>
		<dc:creator>Sarah Simon</dc:creator>
				<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[customer surveys]]></category>
		<category><![CDATA[Feedback data]]></category>
		<category><![CDATA[business outcomes]]></category>
		<category><![CDATA[surveys]]></category>

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		<description><![CDATA[The core objective of your feedback program is not to drive improved survey metrics. The ultimate objective is increased business performance and improved results. Dutifully reporting to a senior executive or business unit owner that “customer engagement scores have increased for the past eight quarters” is nice. Telling that same audience that “in this same time period, quarterly sales increases of 8%, on average, and a steady decline in customer attrition of 24% have been associated with increased customer engagement” is a much more compelling story.]]></description>
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		<title>Predictive Analytics: Success Tips</title>
		<link>http://www.allegiance.com/blog/predictive-analytics-success-tips/223</link>
		<comments>http://www.allegiance.com/blog/predictive-analytics-success-tips/223#comments</comments>
		<pubDate>Tue, 16 Jun 2009 19:54:29 +0000</pubDate>
		<dc:creator>Kimberly Mathie</dc:creator>
				<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[customer surveys]]></category>
		<category><![CDATA[EFM]]></category>
		<category><![CDATA[business outcomes]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[NPS]]></category>
		<category><![CDATA[predictive analytics]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[Voice of the Customer]]></category>

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		<description><![CDATA[Dr. Gary Rhoads, Loyalty Expert and Co-Founder of Allegiance, offered the following "Five Easy Steps to Predictive Analytics: A Top Down Business Outcome Approach" during the online Engage eSummit. Read on to learn more about these five steps. 
]]></description>
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