This is the first in a series of blog posts regarding use of features and functions available in the Allegiance Engage7 Voice of Customer platform.
Introduction
Allegiance Engage7 has several advanced survey campaign analytic capabilities that enable you to treat invitation data as first-class data, similar to response data. We realize that who is invited, how many responses you get, and the response rate are vital to data analysis.
Insight into the response rate is key to invitation management. The response rate of a campaign represents the percentage of invitees who responded to the survey. A high response rate ensures that the survey results are representative of the population contacted. Engage7 Invitation Reports provide several options to determine the accurate response rate for a survey.
How is Response Rate Calculated?
The basic response rate in Invitation Reports is:
Be sure to include the count of abandoned or incomplete responses in the response rate report. Configure this at Manage Survey > Manage Responses. When enabled, Response Rate is:
When bounce reporting is enabled, hard bounces are automatically excluded from the number of invitations. This is configurable in the Options menu. One can optionally configure Soft & Hard bounces to be excluded or included in the Response Rate. When bounces are excluded, the calculation is:
Allegiance Advantage
Engage7 tools bring you significant advantages to help you draw insights from your invitation data.
- The Invitation Reports provide an easy to use, zero training user interface
- Robust segmentation and filtering tools provide the ability to deep dive into invitation data by demographic or time
- Smart bounce processing capabilities automatically track bad email addresses and provide tools to easily rectify and resend invitations to increase response rates
- The ability to allow anyone within your organization access to these reports, with similar permission levels as our standard analytics product.
Look forward soon to a blog post on how to use the Engage7 product and other industry best practices to increase response rates.
