28 Nov 2012
In the competitive world of financial services, a good customer experience (CX) program can create millions of dollars more in revenue, and make its program leaders look like rock stars. But today’s customers expect a lot, and programs must deliver.
How does your program stack up against the best in the financial services industry, and what are the practical next steps to ‘level-up’ your program?
To find out, join us for our complimentary webinar on Tuesday, December 11, 2012, from 11 AM to 12 PM MST. In this 40 minute webinar, you will learn:
- Top strategies for measuring customer experience in FinServ
- How to get executive buy-in
- The ideal dashboard
- Top mistakes to avoid
- Critical measurements in FinServ
The webinar will be presented by Jennifer Beyer, Allegiance VP best practices and former director of market research at Fidelity Investments. Jennifer helped Fidelity Investments win multiple awards for its global CX program, including Forrester’s Voice of the Customer Award in 2011.
The webinar will be moderated by yours truly, Andrew McInnes, Allegiance director of product marketing and former Forrester customer experience analyst, and by Mont Lewis, Allegiance sales and VOC FinServ consultant.
Webinar attendees will also receive two complimentary CX papers from the presenters:
- Navigating the Waters of Customer Loyalty, Jennifer Beyer
- Customer Experience: Lasting Fad or Lasting Discipline, Andrew McInnes
Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/864554097.
After registering you’ll receive a confirmation email containing information about joining the Webinar.