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	<title>Allegiance &#187; social media</title>
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	<link>http://www.allegiance.com</link>
	<description>Voice of Customer Intelligence</description>
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		<title>Moneyball &#8211; Lessons from Baseball for Voice of the Customer</title>
		<link>http://www.allegiance.com/blog/lessons-from-baseball-for-voice-of-the-customer/673</link>
		<comments>http://www.allegiance.com/blog/lessons-from-baseball-for-voice-of-the-customer/673#comments</comments>
		<pubDate>Tue, 20 Sep 2011 14:15:14 +0000</pubDate>
		<dc:creator>Al Nevarez</dc:creator>
				<category><![CDATA[Feedback data]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Voice of the Customer (VOC)]]></category>
		<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[Voice of the Customer]]></category>

		<guid isPermaLink="false">http://www.allegiance.com/?p=673</guid>
		<description><![CDATA[What do Billy Beane, the General Manager of the Oakland A's, and your
company's Voice of the Customer (VOC) initiatives have in common? Metrics, analytics, and
insights that can provide teams and businesses with unfair advantages.]]></description>
		<wfw:commentRss>http://www.allegiance.com/blog/lessons-from-baseball-for-voice-of-the-customer/673/feed</wfw:commentRss>
		<slash:comments>6</slash:comments>
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		<title>Highlights of Day 2 &#8211; Allegiance Engage Summit 2011</title>
		<link>http://www.allegiance.com/blog/highlights-of-day-two-allegiance-engage-summit-2011/1159</link>
		<comments>http://www.allegiance.com/blog/highlights-of-day-two-allegiance-engage-summit-2011/1159#comments</comments>
		<pubDate>Fri, 20 May 2011 04:08:48 +0000</pubDate>
		<dc:creator>Chris Cottle</dc:creator>
				<category><![CDATA[Allegiance]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Voice of the Customer]]></category>

		<guid isPermaLink="false">http://www.allegiance.com/?p=1159</guid>
		<description><![CDATA[As a light snow fell in Park City, Utah, hundreds of Voice of Customer (VOC) professionals and customer intelligence experts gathered for day two of the Allegiance Engage Summit. Attendees enjoyed great speakers and hands-on workshops that focused on how to uncover and apply insights from customer feedback to achieve positive business outcomes. Read on for some highlights of Tuesday's speakers.]]></description>
		<wfw:commentRss>http://www.allegiance.com/blog/highlights-of-day-two-allegiance-engage-summit-2011/1159/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Applying Text Analytics to Social Media</title>
		<link>http://www.allegiance.com/blog/applying-text-analytics-to-social-media/1144</link>
		<comments>http://www.allegiance.com/blog/applying-text-analytics-to-social-media/1144#comments</comments>
		<pubDate>Wed, 11 May 2011 19:30:04 +0000</pubDate>
		<dc:creator>Eric Weight</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[text analytics]]></category>
		<category><![CDATA[customer feedback]]></category>

		<guid isPermaLink="false">http://www.allegiance.com/?p=1144</guid>
		<description><![CDATA[The amount of customer feedback coming from social media channels is growing rapidly. Companies who don’t capture and analyze this feedback are missing or ignoring a large percentage of the valuable information that could be helpful to their business. Therefore, many businesses are turning to text analytics systems and technologies to automatically process and analyze text in all its forms and transform it to be utilized in identifying trends, early warning signs, product issues, suggestions for improvement, and cries for help from customers.]]></description>
		<wfw:commentRss>http://www.allegiance.com/blog/applying-text-analytics-to-social-media/1144/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Social Media: First Listen, then Talk</title>
		<link>http://www.allegiance.com/blog/social-media-first-listen-then-talk/1129</link>
		<comments>http://www.allegiance.com/blog/social-media-first-listen-then-talk/1129#comments</comments>
		<pubDate>Wed, 04 May 2011 17:07:10 +0000</pubDate>
		<dc:creator>Becky Carroll</dc:creator>
				<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.allegiance.com/?p=1129</guid>
		<description><![CDATA[One of the keys to being successful in the use of social media marketing is actually not talking at all; rather, it is listening to the existing conversation taking place online. Proactive listening to the customer conversation is critical to the creation of the appropriate social media communication plan.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Social Media Best Practices for Contact Centers</title>
		<link>http://www.allegiance.com/blog/social-media-best-practices-for-contact-centers/1050</link>
		<comments>http://www.allegiance.com/blog/social-media-best-practices-for-contact-centers/1050#comments</comments>
		<pubDate>Thu, 03 Feb 2011 18:33:24 +0000</pubDate>
		<dc:creator>Eric Weight</dc:creator>
				<category><![CDATA[contact centers]]></category>
		<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[contact center]]></category>

		<guid isPermaLink="false">http://www.allegiance.com/?p=1050</guid>
		<description><![CDATA[Social media offers customer service professionals a great opportunity to leverage a new channel for customer feedback and enhanced communications. By establishing social media as a shared resource, contact center managers can identify new ways to enhance the quantity, quality and value of electronic communications.]]></description>
		<wfw:commentRss>http://www.allegiance.com/blog/social-media-best-practices-for-contact-centers/1050/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Using social media to gain an advantage</title>
		<link>http://www.allegiance.com/blog/using-social-media-to-gain-an-advantage/842</link>
		<comments>http://www.allegiance.com/blog/using-social-media-to-gain-an-advantage/842#comments</comments>
		<pubDate>Mon, 20 Sep 2010 22:24:08 +0000</pubDate>
		<dc:creator>Joshua Skinner</dc:creator>
				<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.allegiance.com/?p=842</guid>
		<description><![CDATA[Social media has become the no. 1 online activity, so it’s essential for businesses to pay attention. When a small percentage of customers share their experiences with your company via social media, you have an opportunity to engage or re-engage these customers. ]]></description>
		<wfw:commentRss>http://www.allegiance.com/blog/using-social-media-to-gain-an-advantage/842/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Social Media: Ready… Fire… Aim</title>
		<link>http://www.allegiance.com/blog/socialmedia-ready-fire-aim/707</link>
		<comments>http://www.allegiance.com/blog/socialmedia-ready-fire-aim/707#comments</comments>
		<pubDate>Wed, 16 Jun 2010 00:56:35 +0000</pubDate>
		<dc:creator>Jeff Olsen</dc:creator>
				<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[EFM]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Voice of the Customer (VOC)]]></category>

		<guid isPermaLink="false">http://www.allegiance.com/?p=707</guid>
		<description><![CDATA[As companies begin to embrace social media, many are using a ‘ready, fire, aim” approach. Companies should first create clear policies and determine if and how they will respond and what they intend to do with the feedback data.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>2 Things You Should Be Doing on Twitter Right Now</title>
		<link>http://www.allegiance.com/blog/2-things-you-should-be-doing-with-twitter-now/562</link>
		<comments>http://www.allegiance.com/blog/2-things-you-should-be-doing-with-twitter-now/562#comments</comments>
		<pubDate>Wed, 17 Mar 2010 17:11:55 +0000</pubDate>
		<dc:creator>Al Nevarez</dc:creator>
				<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[EFM]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Feedback]]></category>
		<category><![CDATA[SWSX]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.allegiance.com/?p=562</guid>
		<description><![CDATA[Social media is here. Your customers are talking. And they’re talking publicly. Twitter has a large user base and provides a simple application and interface to get you started. What should you do? 1. Search Twitter for your company’s name, brands, products, or services 2. Search Twitter for your competitor’s company name, brand, products, or [...]]]></description>
		<wfw:commentRss>http://www.allegiance.com/blog/2-things-you-should-be-doing-with-twitter-now/562/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
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