Allegiance Blog

I’ve been doing a lot of research lately on Software-as-a-Service (SaaS), and have come to the conclusion – given the current state of the economy which is forcing businesses to do more with less (e.g. collect more feedback and increase customer and employee loyalty; spend less on surveying, infrastructure and staff, and yet get the [...]

Response rates to e-mail surveys can sometimes be low. Here are some tips for improving them.

In the current economy, there is a very real and growing concern about how to gain and to keep customers. In stressful times such as these, many companies tend to pull away from their customers, and may even cut back on ‘satisfaction and loyalty’ programs to try and improve their bottom line. This, unfortunately, is a mistake because it cuts at the very heart of what we all need to be doing during this time – engaging customers to the point that they are willing to ride out tough economic times with us, rather than viewing us as yet another business that really doesn’t care about its customers.

Have you ever noticed that more people start your online surveys than finish them? It’s like they start clicking through the answers and then suddenly they have a heart attack and it’s curtains! What is happening to those hapless survey takers? Life insurance actuaries, the Census Bureau, and the Social Security Administration use a tool [...]

There is a real sense of fear in the banking industry right now, and at the 2008 BAI Retail Delivery Conference and Expo, a conference at which we just exhibited last week, that fear was almost palpable. While in any other year the following statement would have encouraged prospective attendees to pay the registration fee [...]

One of the most important lessons that Enron, WorldCom and the recent financial/Wall Street meltdown has taught us is just how damaging unethical behavior can be to a company, and how important it is for businesses today to establish ethical standards in the workplace as well as support those who do come forward to report [...]