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	<title>Allegiance &#187; customer loyalty</title>
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	<link>http://www.allegiance.com</link>
	<description>Voice of Customer Intelligence</description>
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		<title>Map the Service Model to Capture Critical Touch Points</title>
		<link>http://www.allegiance.com/blog/map-the-service-model-to-capture-critical-touch-points/3562</link>
		<comments>http://www.allegiance.com/blog/map-the-service-model-to-capture-critical-touch-points/3562#comments</comments>
		<pubDate>Thu, 10 May 2012 14:00:16 +0000</pubDate>
		<dc:creator>Jennifer Beyer</dc:creator>
				<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer loyalty]]></category>

		<guid isPermaLink="false">http://www.allegiance.com/?p=3562</guid>
		<description><![CDATA[The service model is the way your organization enables customers to do business with you. It consists of touch points that set the tone for overall customer satisfaction, trust and loyalty -- including interactions with local branch operations, transactions with the phone/help center and advertising and social media outlets. Satisfaction at each of these touch points should be measured and managed to influences customer loyalty. ]]></description>
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		<title>Averages are Just So-So</title>
		<link>http://www.allegiance.com/blog/averages-are-just-so-so/1059</link>
		<comments>http://www.allegiance.com/blog/averages-are-just-so-so/1059#comments</comments>
		<pubDate>Wed, 09 Feb 2011 20:31:22 +0000</pubDate>
		<dc:creator>Steve Bernstein</dc:creator>
				<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[customer surveys]]></category>
		<category><![CDATA[Net Promoter Score (NPS)]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[NPS]]></category>
		<category><![CDATA[survey response rates]]></category>

		<guid isPermaLink="false">http://www.allegiance.com/?p=1059</guid>
		<description><![CDATA[Survey results that are presented as “average scores” can easily miss the mark. What does an average satisfaction score of 7.78 really mean? Presenting metrics that everyone can understand and act on is a critical component of any Customer Satisfaction / Customer Loyalty program, and it need not be very difficult.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Using social media to gain an advantage</title>
		<link>http://www.allegiance.com/blog/using-social-media-to-gain-an-advantage/842</link>
		<comments>http://www.allegiance.com/blog/using-social-media-to-gain-an-advantage/842#comments</comments>
		<pubDate>Mon, 20 Sep 2010 22:24:08 +0000</pubDate>
		<dc:creator>Joshua Skinner</dc:creator>
				<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.allegiance.com/?p=842</guid>
		<description><![CDATA[Social media has become the no. 1 online activity, so it’s essential for businesses to pay attention. When a small percentage of customers share their experiences with your company via social media, you have an opportunity to engage or re-engage these customers. ]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Are You Delivering on Your Brand Promise?</title>
		<link>http://www.allegiance.com/blog/are-you-delivering-on-your-brand-promise/788</link>
		<comments>http://www.allegiance.com/blog/are-you-delivering-on-your-brand-promise/788#comments</comments>
		<pubDate>Mon, 09 Aug 2010 23:23:26 +0000</pubDate>
		<dc:creator>Annette Gleneicki</dc:creator>
				<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[Voice of the Customer (VOC)]]></category>
		<category><![CDATA[brand promise]]></category>
		<category><![CDATA[Customer Experience Management]]></category>
		<category><![CDATA[JetBlue]]></category>

		<guid isPermaLink="false">http://www.allegiance.com/?p=788</guid>
		<description><![CDATA[A brand promise is the expectations you set with your customers.  It’s a combination of the brand purpose and the reality of what the brand can deliver. It defines the benefits a customer can expect to receive when experiencing your brand – at every touchpoint. Customers will select your brand because they know that, every time they choose your brand, they will have the same experience.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Trapped by Customer Satisfaction</title>
		<link>http://www.allegiance.com/blog/trapped-by-customer-satisfaction/629</link>
		<comments>http://www.allegiance.com/blog/trapped-by-customer-satisfaction/629#comments</comments>
		<pubDate>Mon, 19 Apr 2010 19:33:41 +0000</pubDate>
		<dc:creator>Bob Caruso</dc:creator>
				<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[customer surveys]]></category>
		<category><![CDATA[Voice of the Customer (VOC)]]></category>
		<category><![CDATA[custmer feedback]]></category>
		<category><![CDATA[Voice of the Customer]]></category>

		<guid isPermaLink="false">http://www.allegiance.com/?p=629</guid>
		<description><![CDATA[My last business trip resulted in no less than four feedback opportunities: the airline, the hotel, the rental car company and the travel agency.  Each of these organizations sought my feedback to help improve my customer experience.  Marvelous! It seems every time I buy a product or service, the provider offers the opportunity to give them [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Retaining Customers &amp; Growing Customer Advocacy</title>
		<link>http://www.allegiance.com/blog/retaining-customers-growing-customer-advocacy/415</link>
		<comments>http://www.allegiance.com/blog/retaining-customers-growing-customer-advocacy/415#comments</comments>
		<pubDate>Mon, 12 Oct 2009 17:12:55 +0000</pubDate>
		<dc:creator>Kimberly Mathie</dc:creator>
				<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[EFM]]></category>
		<category><![CDATA[Voice of the Customer (VOC)]]></category>

		<guid isPermaLink="false">http://www.allegiance.com/?p=415</guid>
		<description><![CDATA[A new research report from industry analyst firm Aberdeen Group called "Customer Experience Management: Engaging Loyal Customers to Evangelize Your Brand" reveals how organizations that achieve superior performance in customer retention and customer satisfaction grow and harvest customer advocates. In this blog post, the author shares some of the key findings from the report, and also discusses the role that customer feedback plays in these initiatives. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Rebuilding Customer Trust</title>
		<link>http://www.allegiance.com/blog/rebuilding-customer-trust/367</link>
		<comments>http://www.allegiance.com/blog/rebuilding-customer-trust/367#comments</comments>
		<pubDate>Tue, 22 Sep 2009 14:57:45 +0000</pubDate>
		<dc:creator>Bob Caruso</dc:creator>
				<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[customer trust]]></category>

		<guid isPermaLink="false">http://www.allegiance.com/?p=367</guid>
		<description><![CDATA[Trust is at the core of every relationship. In the aftermath of the economic crisis, our common challenge in bringing business relationships out of the proverbial tank and back into the light is renewing a level of trust with our customers, employees, and shareholders. Here are three tips on how to do that. ]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Customer Loyalty &amp; the Banking World</title>
		<link>http://www.allegiance.com/blog/customer-loyalty-the-banking-world/385</link>
		<comments>http://www.allegiance.com/blog/customer-loyalty-the-banking-world/385#comments</comments>
		<pubDate>Thu, 17 Sep 2009 16:49:30 +0000</pubDate>
		<dc:creator>Kimberly Mathie</dc:creator>
				<category><![CDATA[Allegiance]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[EFM]]></category>

		<guid isPermaLink="false">http://www.allegiance.com/?p=385</guid>
		<description><![CDATA[Everyone who's been watching TV or reading the news lately knows that banks have certainly had their fair share of challenges lately. But what's been interesting to watch is how those challenges and the fall out from big bank failures and the economic crisis have impacted bank and credit union customer loyalty and engagement levels.]]></description>
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