Allegiance Blog

While many business managers see only doom and gloom ahead, some are focusing on a new way to unlock a prosperous future – even in a tough recession. Through the game-changing principle of engagement, companies can learn to use technology and best practices to extract new revenue from their existing customer base.

A new research report from industry analyst firm Aberdeen Group called “Customer Experience Management: Engaging Loyal Customers to Evangelize Your Brand” reveals how organizations that achieve superior performance in customer retention and customer satisfaction grow and harvest customer advocates. In this blog post, the author shares some of the key findings from the report, and also discusses the role that customer feedback plays in these initiatives.

At the Gartner CRM conference, presenters discussed the convergence between CRM, marketing, voice of the customer (VOC) and customer experience. There’s no doubt that business leaders are getting more savvy, but so is the technology. And, as business practitioners, we have the opportunity to use advanced technology to accomplish things that we have wished would happen for years. In the end though, the “raising of the game” by all practitioners and leaders must happen, too.

In two new videos, industry experts highlight the importance of not only listening to customers via a formal voice of the customer (VOC) program , but also increasing customer retention efforts.

When times get tough, it’s tempting to put “customer-centricity” on the back burner. But it doesn’t have to be that way. In this blog post, Bob Thompson, CEO of CustomerThink, offers some tips on how to weather the economic storm.

In this blog post, the author discusses how if you listen to customer feedback, it can show you where and how to gain a competitive advantage, and even improve your customer loyalty and engagement.

In the work that we do here at Allegiance, we occassionally come across a company that is afraid to ask for or collect feedback from their customers or employees for fear of what those individuals might say–or that the only feedback that they’ll receive will be negative.

While this is a natural human concern, it isn’t a concern that typically matches up with reality.

Read this blog post to learn more about why collecting customer feedback is crucial to creating more value for your customers.

Arjun Sen, president and founder, ZenMango offered some great advice to companies during the online Engage eSummit. Read this blog to learn more…

Bob Caruso, Managing Director, Endeavor Management, recently gave a presentation on the “Voice of the Customer (VOC) Initiative Success: Win Friends and Influence the C-Suite and Board.” As part of this presentation, he shared insights about how successfully defeating the opposition relates to The OODA Loop, a military strategy initially developed by Colonel John Boyd, a U.S. Air Force fighter pilot and military strategist. Read the full blog to learn more.

Dr. Gary Rhoads, Loyalty Expert and Co-Founder of Allegiance, offered the following “Five Easy Steps to Predictive Analytics: A Top Down Business Outcome Approach” during the online Engage eSummit. Read on to learn more about these five steps.