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	<title>Allegiance &#187; Bob Thompson</title>
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	<description>Voice of Customer Intelligence</description>
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		<title>Five Voice of the Customer Pitfalls</title>
		<link>http://www.allegiance.com/blog/five-voice-of-the-customer-pitfalls/619</link>
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		<pubDate>Wed, 07 Apr 2010 23:15:24 +0000</pubDate>
		<dc:creator>Bob Thompson</dc:creator>
				<category><![CDATA[customer experience]]></category>
		<category><![CDATA[EFM]]></category>
		<category><![CDATA[Voice of the Customer (VOC)]]></category>
		<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[Voice of the Customer]]></category>

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		<description><![CDATA[It&#8217;s now commonplace for companies to ask for customer feedback by email, phone or even the mail. But that&#8217;s just one factor in VOC success. CustomerThink research has identified the following five major pitfalls to VOC success: 1. Lack of executive support to drive change Being customer-centric is easy to say but hard to do [...]]]></description>
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		<title>Customer-Centricity: How to Make Your Customers and the CFO Happy</title>
		<link>http://www.allegiance.com/blog/customer-centricity-how-to-make-your-customers-and-the-cfo-happy/301</link>
		<comments>http://www.allegiance.com/blog/customer-centricity-how-to-make-your-customers-and-the-cfo-happy/301#comments</comments>
		<pubDate>Thu, 03 Sep 2009 20:34:42 +0000</pubDate>
		<dc:creator>Bob Thompson</dc:creator>
				<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[EFM]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[Customer-centricity]]></category>
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		<description><![CDATA[When times get tough, it's tempting to put "customer-centricity" on the back burner. But it doesn't have to be that way. In this blog post, Bob Thompson, CEO of CustomerThink, offers some tips on how to weather the economic storm.]]></description>
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