Services: Best Practices Consulting Services

Introduce engagement at every level of your business

Our Best Practices Consulting group is made up of PhDs, statisticians and loyalty and engagement experts—the same experts who helped create the Engage Platform. Our experts use your data combined with their experience to reveal the behavioral drivers behind the feedback you collect, map your progress over time, and identify the next steps to take—helping you get the most from your Allegiance solution.

Most consulting is available onsite, but also through the web, and is for both administrators and senior management. It is organized into three areas of business growth: foundation, growth, and enhancement.

Foundation
To help initiate a culture of customer and employee engagement within your organization, Allegiance provides foundation consulting. You can select an area of focus in which management and other staff members can establish solid terminology and a groundwork of knowledge. Foundation Consulting Service packages:

• Jump Start Consultation
• Baseline Assessment and Professional Discovery
• Total Engagement Boot Camp
• Survey Design and Data Interpretation Boot Camp

Growth
Once you have a core understanding of engagement principals, you're better equipped to put Allegiance products to work. We teach you how to optimize your loyalty, engagement and feedback systems and processes, and show you how they impact your business outcomes. Growth Consulting Service packages:

• Key Process Optimization
• Employee/Customer Turnover Assessment
• Engagement Quick Wins
• Driving Critical Business Outcomes
• Maximizing the Executive Dashboard
• Customer Astonishment Workshop: Employee track, Leadership track

Enhancement
Education Services Enhancement courses teach you how to build a culture of engagement and create growth and lasting value for your business. Learn to expand your capacity for managing feedback, identify trends, and spot pitfalls and opportunities. Enhancement Consulting Service packages:

• National Benchmarking
• QuickHit Assist—Survey
• Cultural Assessment and Alignment Workshop
• Qualitative Data Categorization and Classification
• Custom Consulting Services

Meet a few of our Best Practices team members



Kyle LaMalfa
Allegiance Best Practices Manager & Loyalty Expert
LaMalfa has been analyzing data professionally since 1996. Along with undergraduate degrees in mathematics and economics, LaMalfa will complete a Masters of Statistics in 2008. LaMalfa’s academic research includes such topics as the social and economic factors of water policy in the desert southwest and communication strategies of the Federal Reserve Bank. LaMalfa’s market research and consulting clients have included Clearwire, Covad Communications, DeVry University, Park City Mountain Resort, Unishippers, and Allied Waste.

Throughout his career, LaMalfa has worked with managers and executives to answer business questions using statistical data and research. Problem solving specialties include customer/employee attrition, customer/employee engagement, database engineering, data mining and predictive modeling.



Gary Rhoads, Ph.D.
Co-Founder & Allegiance Loyalty Expert
As chief loyalty expert, Dr. Rhoads works closely with product development teams to convert leading loyalty and engagement principles into product offerings. He consults with Allegiance clients to help them set the right goals, interpret their data and optimize their opportunities.

Dr. Rhoads founded Allegiance Technologies in 2000 to provide companies with Web-based tools to track, monitor, tabulate and manage customer and employee feedback on a real-time basis. SilentWhistle purchased Allegiance Technologies in 2004 and was renames Allegiance, Inc. Rhoads is currently a professor of marketing at Brigham Young University and holds the Stephen Mack Covey Professorship awarded by the Center of Entrepreneurship. As an active researcher in entrepreneurial marketing strategy, Dr. Rhoads' work focuses on identifying marketing tactics that lead to start-up success.

Dr. Rhoads has published articles in the Journal of Marketing Research, Journal of Marketing, Journal of Market Research Society, Journal of Personal Selling and Sales Management, Journal of Retailing, Behavioral Research in Accounting, Marketing Science Institute, and various AMA Proceedings and serves on the board of advisors of the Center of Economic Development and Opportunity to help develop successful start-up companies in Utah county. Dr. Rhoads received his B. S. degree in zoology with minor emphasis in chemistry and M.B.A. from Idaho State University, and holds a PhD in marketing from Texas Tech University.



David B. Whitlark, Ph.D.
Allegiance Loyalty Expert
Dr. Whitlark has published over thirty academic articles and book chapters about sales forecasting, marketing research, and customer value.  He is a former VP/Director of Research at Wirthlin Worldwide, now a subsidiary of Harris Interactive, where he worked with a wide variety of Fortune 500 companies, industry associations, and public service organizations.  He has served on the editorial board for Advances in Business and Management Forecasting published by Elsevier Science for the past ten years.

Professor Whitlark earned a Doctorate degree from the Darden School, University of Virginia, and holds a Master of Business Administration degree from the S.C. Johnson School, Cornell University. While working at the DuPont Company as a Doctoral Fellow, he attended post-doctoral courses in research methods and multivariate analysis at the Wharton School, University of Pennsylvania.

The Allegiance team is extremely professional and responsive. The implementation of their system was almost effortless, and their knowledgeable staff is always available to answer our questions."